Today I have 4 key questions for you to answer about why your customers should be buying from you. You will need to give at least 10 answers to each question, and when your done you will have 40 selling points you can use to market your creative business.
Why should they buy your product / service?
Why should they buy from you?
Why should they buy at your price point?
Why should they buy it now?
When answering the questions, take your time, really think about your customer and why they should not be buying from anyone else, and list everything you can think of. The more you have the better.
Once your list is complete you will have a list of words, phrases, and important points about your business that you can use on your marketing materials (business cards, sales sheets, tags...), websites, in e-mails, and at shows.
We need to remember that good marketing is not about our business. How we present our business should be about what you can do for the customer.
When you channel your inner customer is your business meeting your needs?
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Absolutely agree. It's funny, I can always spot a handmade business that's only in it for the money, versus someone who truly enjoys what they're doing. It's all about having passion for your product, and that always carries over to the customer.
ReplyDeleteGreat list of questions. Customer focus is definitely key.
ReplyDeleteI know it's clear to people that come to my craft table that I'm a crafting machine...but I am bad at talking myself up. I don't know what to say.
ReplyDeleteAs a small business owner, it is important to give extra attention to customer service. It is what sets us apart from the big box stores. Giving our customers a personal shopping experience is what handmade is all about :)
ReplyDeleteGood points Valerie!Got me thinking and guess what I'm set for a new blog post idea! Thanks for that!
ReplyDeleteGreat exercise! Customer service has always been my number one priority. The best part is when a customer goes out of their way after receiving their order by following up with a thank you e-mail complimenting the service and item.
ReplyDeleteI just think with every transaction good or bad, I will treat the customer how I would want to be treated, politely, with understanding, caring and happy that I purchased from them :) T.
ReplyDeleteThis is wonderful, Valerie. Great questions that require some thought. Thank you so much!
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