Good Marketing is Not about Your Business

When you are marketing your business via your shop page, social media, and advertising, is you message about your business or your customer?

Your marketing messages should be all about your customer and what you have to offer her.

Share how your business is valuable, and meaningful to your customers, and why they should do business with you.

Here is a simple way to test your marketing materials, social media post, and messages about your business:

Do the So-What? Test

Look at all your marketing statements, ads, shop, and posts. Does your copy offer value to your customer and answer the question "So What?" 

If not, then it's time to change your marketing strategy to focus more on you customer and less about your business.

Ideas to try:

Give your customer a reason why they need what you make
Make it sound special - use descriptive words
Share the benefits of your product
Solve a problem
Use the word you instead of I
Offer something special

Places you should consider adding value to your copy:

Product descriptions
Social media posts
Policy's page
Website pages
Business marketing material
Offline venues

Remember you customer wants to feel important when they are spending their money.  Make your copy focused on them, and stand out in the busy handcrafted market crowd.

Does your marketing materials pass the "So What?" test?

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  1. Ah, great idea! I tend to think about the customer when I am writing the description, but not sure I convey that.

  2. Ah! This is making me think. What a great concept to really add benefits to the items descriptions. This is something I do need to work on.


Your thoughts and ideas are an important part of the conversation, thanks for sharing!