Your marketing messages should be all about your customer and what you have to offer her.
Share how your business is valuable, and meaningful to your customers, and why they should do business with you.
Here is a simple way to test your marketing materials, social media post, and messages about your business:
Do the So-What? Test
Look at all your marketing statements, ads, shop, and posts. Does your copy offer value to your customer and answer the question "So What?"
If not, then it's time to change your marketing strategy to focus more on you customer and less about your business.
Ideas to try:
Give your customer a reason why they need what you make
Make it sound special - use descriptive words
Share the benefits of your product
Solve a problem
Use the word you instead of I
Offer something special
Places you should consider adding value to your copy:
Social media posts
Business marketing material
Remember you customer wants to feel important when they are spending their money. Make your copy focused on them, and stand out in the busy handcrafted market crowd.
Does your marketing materials pass the "So What?" test?
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