It's a new year, and the perfect time to update your marketing materials.
Last year I changed the look of my business, by using new fonts and colors. After a careful study of my target market I knew my branding needed an update.
 |
| This was my first logo |
 |
| This was what it was updated to in 2009 |
 |
| This is my current logo |
This change in my logo and all other marketing materials, really gave my business a fresh new look and now is definitely geared more toward the customers that are buying my designs.
There are so many easy changes you can make to update the look of your business. Start with your fonts and colors these are the two easiest ways to make quick updates.
Here are some resources to get you started on planning out your new look.
 |
| interesting color combination ideas |
Pull out all your marketing materials (business cards, tags, notes, brochures, catalogs, sales sheets, etc...) and see what simple changes you can make to update your look. Don't forget to make those changes online (shop, social media banners, blog, etc...) you want your brand to look consistent with fonts and colors across the board.
This is the perfect project for the beginning of the year. Once you have completed your new look, start telling people about it via social media. This is a great way to generate some buzz around your business and encourage new people to check out your brand.
When was the last time you updated your brand?
Posts
I don't know who Pantone is but how do they choose what colours are going to be popular?
ReplyDeleteJoJo, Pantone has been around since the 50's and they were the first to do color mixing. There is lots of good info here http://en.wikipedia.org/wiki/Pantone.
DeleteI think because they are the leaders of the color industry, what ever colors they pick are the colors of the season.
Anyone else know how Pantone chooses the colors of the season?
I updated in 2012, and I am still happy with that look. Love all the fonts.
ReplyDeleteA good update always feels good. I love your look LeAnn!
DeleteI love your logo! Simple and modern. Perfect for your style. This is one of those areas in business I never pay attention to but need to!
ReplyDeleteThanks Val! There is lots of great resources for fonts and colors when you are ready :)
DeleteI love your current logo, it's perfect for your style! These are all great resources, and you are right, an update is a great idea from time to time. :)
ReplyDeleteThanks Janell!
Delete