11.29.2014
11.28.2014
11.25.2014
Holiday Decor Gift Guide
For the next few weeks I will share a few of my favorite things for the holidays. I hope you find a little something to inspire you this holiday season.
11.17.2014
11.11.2014
That One Word
I have done many shows over the last couple of years and they are an important part of my business plan. The shows I have done have been all over the Chicagoland area and a few in my hometown of Minneapolis, MN.
I love doing show! I love the opportunity to interact with customers, see what pieces are popular and what pieces don't work out. The last couple of years doing shows has really helped me define my target market. This information as been invaluable.
There are always things about doing shows that make me a little nuts, the people who want to have a conversation with their friends in front of my display making it difficult for the people who want to shop, and the people who want to chat your ear off about nothing in particular.
I have realized that one word has been used to describe my collection more than any other word, and that word is CLEVER. My sister and I counted how many times we heard that word at one show and it was over 40 before we lost track and stopped tracking.
For a long time that word made me crazy, of all the words you could choose, why clever? Well this year after a 2 day show and who know how many times we heard the word clever, my sister finally shed some light on what she thought that words means in relationship to my jewelry collection. People are always surprised that the collection is created with recycled hardware, and clever is their way of sharing their surprise and delight for something they did not expect.
The word is growing on me. It makes people stop and look at my collection and in most cases buy something. It has also made me realize I am going to have to make some changes in the Additions collection marketing materials.
So in 2015 I am going to rebrand Additions so it focuses more on my target market. But rest assured, even though the word clever is used often to describe my collection I will not be using it in my branding :)
Has there been any word used to describe your work over and over?
I love doing show! I love the opportunity to interact with customers, see what pieces are popular and what pieces don't work out. The last couple of years doing shows has really helped me define my target market. This information as been invaluable.
There are always things about doing shows that make me a little nuts, the people who want to have a conversation with their friends in front of my display making it difficult for the people who want to shop, and the people who want to chat your ear off about nothing in particular.
I have realized that one word has been used to describe my collection more than any other word, and that word is CLEVER. My sister and I counted how many times we heard that word at one show and it was over 40 before we lost track and stopped tracking.
For a long time that word made me crazy, of all the words you could choose, why clever? Well this year after a 2 day show and who know how many times we heard the word clever, my sister finally shed some light on what she thought that words means in relationship to my jewelry collection. People are always surprised that the collection is created with recycled hardware, and clever is their way of sharing their surprise and delight for something they did not expect.
The word is growing on me. It makes people stop and look at my collection and in most cases buy something. It has also made me realize I am going to have to make some changes in the Additions collection marketing materials.
So in 2015 I am going to rebrand Additions so it focuses more on my target market. But rest assured, even though the word clever is used often to describe my collection I will not be using it in my branding :)
Has there been any word used to describe your work over and over?
11.04.2014
10.27.2014
My New Booth Design
This month has been flying by, I can't believe November will be here this weekend.
I have been in jewelry making mode for the last month or so, building up my inventory for all my holiday shows.
Last weekend I got my show season off to a great start. I had a booth at a fashion show fund raising event, and it was a huge success. It was my perfect target market and everyone was there to shop.
I tried out some new display pieces, and they worked out great. I've needed a new idea for a long time and I am so glad this idea worked.
In my old booth it was very challenging to take jewelry down and put it back up when we had a crowd of people at the table, now it is much easier for me and the customers.
As much as I loved my old display it was really challenging.
My new display includes the new flat boards, pipe display pieces, and it really emphasizes the industrial hardware theme.
I have been in jewelry making mode for the last month or so, building up my inventory for all my holiday shows.
Last weekend I got my show season off to a great start. I had a booth at a fashion show fund raising event, and it was a huge success. It was my perfect target market and everyone was there to shop.
I tried out some new display pieces, and they worked out great. I've needed a new idea for a long time and I am so glad this idea worked.
In my old booth it was very challenging to take jewelry down and put it back up when we had a crowd of people at the table, now it is much easier for me and the customers.
 |
| old display |
 |
| New Display |
My craft show display has been a work in progress for the last 10 years. Every time I add to it or create a new piece I like it more and more. I think I have finally found the solution to making it easier to show off the items even when it's crowed.
I have another big 2 day show coming up this weekend and I am looking forward to being able to help customers easier, and hopefully sell lots of pieces.
How has your display evolved over the years?
10.22.2014
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