Today I have 4 key questions for you to answer about why your customers should be buying from you. You will need to give at least 10 answers to each question, and when your done you will have 40 selling points you can use to market your creative business.
Why should they buy your product / service?
Why should they buy from you?
Why should they buy at your price point?
Why should they buy it now?
When answering the questions, take your time, really think about your customer and why they should not be buying from anyone else, and list everything you can think of. The more you have the better.
Once your list is complete you will have a list of words, phrases, and important points about your business that you can use on your marketing materials (business cards, sales sheets, tags...), websites, in e-mails, and at shows.
We need to remember that good marketing is not about our business. How we present our business should be about what you can do for the customer.
When you channel your inner customer is your business meeting your needs?