As business owners we market ourselves all over the web via our shop or shops, social media sites, and blogs, it's important that we are sending the same message so we are easily identified on all our sites.
Your brand message is important for customers, to get to know you and your business. When you send a consistent messages your customers will know what to expect and be excited to see what you have to offer.
I was reading The Mogul Mom blog and this graphic sums it all up:
|The Rules of Branding|
Review your online presence. Is your message consistent? Is your brand easily identified on and offline?