Keeping your readers coming back is the challenge with blogging, and having good content is why they visit, comment, and share your blog posts.
Knowing your blogs target market is the key to having a focused blog with readers that keep coming back, and to keep the ideas flowing so it's easier to create posts.
We here this all the time "who's your target market?" and when it comes to your blog it is important to know who is reading your posts. Here are a couple of links for discovering your blog (and shops) target market:
How to Determine Your Target Market
How to find your true target market so yu can finally grow your business
5 Simple Ways to Discover What people are Dying to Read
Once you know your target market, you will be able to focus on the content of your blog knowing exactly what your readers want to read.
Some content ideas include:
Sharing your story, process, and products
Talking about your medium, trends, tools, and new products
Share what inspires you
Events you participate in
Talk about your favorite artist
Other shops you love
Show lots of photos
Start a series
Engage your community
This is just a short list to get you started, but you get the idea.
I read a lot of books, magazines, and blog post for ideas for my blog. Finding and sharing good content is important to me so I spend a little time planning what kind of posts I am going to have on my blog.
Planning makes blogging easier to stay motivated and keeping your content fresh. Below find a blogging form that will make it easy to keep track of your ideas, and plan your weekly blogging schedule.
Do you enjoy blogging?