Summer is also challenging to get sales in your Etsy shop, because everyone would rather be out enjoying all the fun summer activities then being online.
Well this is the perfect time of the year to work on your shop and business for when things really start to pick up during the last quarter.
Here is a short list of ideas to keep you motivated all summer long.
Build your inventory
Create those new pieces you have been thinking about and add them to your shop.
Start a new collection to launch in the fall.
Try out new materials.
Find new places and ways to promote your shop
Research blogs to be featured on or to advertise with.
Look for offline opportunities, such as stores to carry your work, shows to participate in, places to share your marketing materials.
Update your Etsy shop
Take new photos.
Update your policies and about page
Change your tags and titles to be found in more searches.
Educate yourself
Read blog posts about business, marketing, and social media.
Check out all the tips from the Etsy Seller Handbook.
Watch Creative Live webinars and TED Talks for ideas and inspiration.
Take Fridays off and explore your city or town.
Create art just for the fun of of it.
Spend a day doing nothing, just enjoy the warm weather.
When sales are slow during the summer months, don't lose momentum. Do things to keep your shop top notch and have some fun.
What do you like to do during the slower summer season to stay motivated and work on your business?
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I do need to refresh some inventory since I just brought a bunch of necklaces and bracelets down to the local butterfly garden (w/ butterfly charms on them). We are actually having a lovely, mostly dry spring/summer so far so I've been more inclined to be outside. When the humidity starts I'll be inside.
ReplyDeleteOh, I'm working on this! After becoming self employed while transitioning in to beautiful weather, motivation has been difficult!
ReplyDelete