When I started the Additions collection I wanted to create designs for young women who wanted something different. I spent years creating sterling silver art pieces that were expensive and that few people could afford. So creating an affordable collection for young women seems like the perfect target market. I learned quickly that young women were not the people buying my jewelry.
It is easy to say that your items can be sold to everyone of every age and socio economic status, but trust me that is not the case. Knowing your target market will not only help you sell more product it will make your marketing efforts easier.
I discovered mine by watching and talking to the people who were buying my jewelry at shows. I was able to pinpoint the average age of my customer (it was no where near what I thought), what they do for a living, income, why they liked my designs, and where they lived.
I gained so much info interacting with my customers, learning what styles they like and using that info to help me to create new collections. I have finally stopped wasting time and money on reaching markets that are not interested in what I have to offer.
Take the time to do a little research to discover your target market. You will be surprised how knowing this information will make you creative business boom.
FREE e-book How to Find Your Target Market Today by Sadie Maruska from Yarn Obsession. It's a quick read and full of helpful ideas to discover your target market.
There are a variety of websites and blogs with helpful information as well. A quick Google search or check of Pinterest boards should yield lots of get places to visit.
Do you know your target market?