We have all heard it before, people want to know how you came up with the idea, what's your inspiration, and how you got started, it's their way of making a connection with the artist behind their purchase.
This is even more important when selling art online. They don't have the opportunity to meet you in person, but they still want that connection.
Each of our stories is interesting, even if we don't think so. So here are a few question to ask yourself to help you get started.
- What initially sparked your interest in creating your craft?
- How did you learn your particular medium?
- How long have you been creating?
- Do you only work in one medium or have your tried others?
- What made you decide to start your business?
Your customers will ask you versions of these question over and over. Over time, you will be able to answer them easily, and this will become your story.
Now that you can easily express your story you have to tell it at every opportunity. You will be surprised how you can suck in your customers in with a great story. Remember you are your own best sales person.
Tell your story online as well, do an about me page on your blog, or any where else you have the opportunity. This will help your online customers connect with you. Also, photo's of you working are really add to the story.
If you do brochures, fliers, or any other type of promotional material, include your story where it will work best. Again the more places you can tell your story the easier it is for your customers to get to know you.
Take a moment and share a little of your story in the comments.