Speaking to groups and teaching is a passion of mine. I don't know if I shared this before, but used to own an art school in my hometown. I used to teach classes all the time, and really enjoyed the process of sharing what I loved to create with others.
Since I started working and selling online, I have not had the opportunity to do much speaking or teaching. After last week I realized how much I miss talking to groups and teaching.
Speaking to groups comes kind of natural to me. I know this is not the case for everyone, but sharing what you love with others is not only rewarding, it can be really good for your business.
Here are a few tips for speaking to a group:
Be well-prepared before speaking to a group - Have an outline of what you want to talk about, but don't write down everything you want to say. If you do you will be tempted to read what you wrote instead of speaking directly to the group
Practice what your going to say - Do this several times. When you are comfortable about what you want to say it makes it easier to speak with ease.
Have a backup, in case you forget what you want to say - Think of some stories you can share about your topic, in case your lose track.
Reduce your fear of the audience - Remember you know more then the audience. They will believe anything you tell them (within reason of course).
Relax yourself just before you speak - Close your eyes, take a deep, breath slowly, and relax. Speaking should be fun, so enjoy yourself!
Speaking or teaching is easy, fun, and a free way to market your business.
You get to share your passion for your medium, meet and network with lots of new people, and share your business cards with a new group of potential customers. It should be something you consider as part of your marketing plan.
I really enjoyed the opportunity I had to speak last week, I think next year I am going to find a couple of venues for teaching and speaking. I will share with you more tips as I go through the process.
Do you, or have you, or would you like to speak or teach about your medium?