There are simple steps you can take to market and grow your business in your community.
Join your local team - on Etsy or any other selling site if you have the opportunity it's nice to be able to connect with other artists that live near you. It is also a good way to find out about local events, networking opportunities, and gallery events.
Network - Don't miss out on an opportunity to market your business when you attend local events, meet with friends, or go shopping. Join local networking groups, like parent, business owners, or artists groups.
Don't forget your social media sties and marketing your friends and family - As long as you don't do it all the time mention a sale or special you are offering on your Facebook or twitter page.
Marketing locally makes you known in your community and when someone is looking for what you sell your name will be the first name someone will share.
What do you do locally to share your business with your community?
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Local markets are the way to go. You will get last minute orders and people will call your before Christmas and want to come and browse your items.
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Nothing like the local market! I have joined some teams on etsy with the purpose of doing a craft show next year. My girls will be older by then and I will be able to concentrate and doing bigger plans.
ReplyDeleteGreat post!
ReplyDeleteI totally agree...support local and in turn you get exposure and get supported back...plus it's fun to meet the people. :-)
Very helpful comments! Thanks so much!
ReplyDeletetotally agree! networking locally has had huge benefits for my business. I have show organizers contacting me to participate, I just have to learn not to say yes to everything,,, it's not always a good fit :(
ReplyDeletePeriwinkle Dzyns, you bring up a good point. It is also important to choose shows, events, and groups that are going to help your business, and not stress you out by adding more work.
ReplyDeleteI plan to do the craft show circuit this year, locally. I am excited, but a little scared. I need to work on more local networking. That's for this reminder of how important it is!
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