There was a lot of talk about speculation of the market, in the movie and it got me thinking about art and selling on line.
As artists we speculate what we think will sell everyday. At the beginning of the spring season I was really excited about two new collection Hardware in Bloom, and Vibrant Hardware. I thought they were really cool and would be fun to wear. Well, to make a long story short, I did not sell one piece. (I still have a few piece available in my Zibbet shop, if you would like to check them out.)
After spending the summer revamping my Etsy shop taking all new pictures, working on my tags and titles, updating my shop policies and bio, I realized what was selling best in my shop were the item made with only hardware and not embellished.
I speculated that my customers wanted something different because I did. As artists we get to decide what we want to create, but we speculate what will sell.
I always create items that I like, use materials that work for me, but I have found that I only list the items that I think have the possibilities of selling.
I would love to hear your thoughts! Do you create and sell what you like regardless of if it would sell or not? Do you create only item you know will sell?