As sales people we want to have everything for everyone so we can make the sale. As artists we want to create only what we like, so our work reflects who we are. Either way it is not easy to make everyone happy.
It's a tough decision to decide if you want to create for everyone or just yourself. I have always tried to find balance with that, ending up with a whole lot of inventory with few popular pieces that sell.
When I started working with the hardware that really helped me define my work. I choose to follow my desire to create pieces I liked knowing it would not appeal to everyone. I strive to create a variety of styles, and I love to come up with new looks and ideas.
I know the hardware is not necessarily lady like, delicate, or appeal to people who preferred beaded jewelry, but I decided to work with it because it was new for me and that was exciting. I just have to work harder finding my customer base.
What about you?
Do you create to sell as much as you can or sell items that you love to create?