Business Tip Tusday - Sales Writing

Today I am talking a little about the writing we do from descriptions, ads, blog posts, policies, and more, and some basic rules to make your writing effective.

Now I am not a writer and until I started working on my blog I did not write that much at all. But the more time I spend blogging and trying to write creative descriptions the more I enjoy the process.

There are some basic rules to writing good copy and hopefully this list will help guide you to writing with your customer in mind.

♦Know your audience - we hear this all the time but it really is important to writing good copy

♦Know your product or service

♦Write benefit-oriented copy- we forget this sometimes, but if you want people to read what you write it has to be focused on what you can do for them

♦Short sentences and short words can add up to big ideas- sometimes the best info comes with no frills and is to the point

♦Use formats that promote - strong headlines, benefit-oriented copy, bulleted selling points, and a close that asks for the sale

♦Tell your reader what to do - always direct them to do what you want them to do, purchase something, read something, etc.

♦Tout your name - keep your name out there to build recognition

The more you write the better you get at it, and the easier ideas come to you. Try a couple of these ideas the next time you have to write a description or an ad, and see how they can effect your business.

Please share any ideas that have worked for you. The more we know the better our business.