Business Tip Tuesday - What's Your Story?

As artists we all have a story as to why we create our art. Well it's time to use your story as a powerful marketing tool.

We have all heard it before people who purchase your art want to know how you came up with the idea, what was your inspiration, how you got started in your business, it's their way of making a connection with the artist behind the art they are purchasing. This is even more important when selling art online. They don't have the opportunity to meet you in person, but they still want that connection.

Each of our stories is interesting, even if we don't think so. So here are a few question to ask yourself to help you get started.

• What initially sparked your interest in creating your craft?
• How did you learn your particular medium?
• How long have you been creating?
• Do you only work in one medium or have your tried others?
• What made you decide to start your business?

Your customers will ask you versions of these question over and over. Over time, you will be able to answer them easily, and this will become your story.

Now that you know your story you have to tell it at every opportunity. Share it at craft shows, sometimes a great open to a customer is telling an interesting story about how you learned to create a particular item. You will be surprised how you can suck them in with a great story. Remember you are your own best sales person.

Tell your story online as well, do an about me page on your blog, or any where else you have the opportunity. This will help your online customers connect with you. Also, photo's of you working are great to share.

If you do brochures, fliers, or any other type of promotional material include your story where it will work best. Again the more places you can tell your story the easier it is for your customers to get to know you. Share, share, share.

I would love to get to know you better share a little of your story, your website, and blog, so we can all get to know each other a little more.