This weeks tip
There are great resources for inexpensive online advertising, Project Wonderful is one that is well known in the art & craft community. Here is a link that shows you how to set up a PW campaign from Timothy Adam Designs and an interesting Etsy forum thread which turned into a debate about using PW. Both of these are worth checking out.
Don't forget to check into advertising off line as well. I just recently participated in a co-op ad with Indiepublic that will be running in two magazines coming out in February. This is my first time running an ad like this and I hope it will help bring new customers to my shop. I will keep you posted on how it goes.
Do you have any ideas or suggestions for advertising, please share them in the comments section.