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I have done many shows over the last couple of years and they are an important part of my business plan. The shows I have done have been all over the Chicagoland area and a few in my hometown of Minneapolis, MN.
I love doing show! I love the opportunity to interact with customers, see what pieces are popular and what pieces don't work out. The last couple of years doing shows has really helped me define my target market. This information as been invaluable.
There are always things about doing shows that make me a little nuts, the people who want to have a conversation with their friends in front of my display making it difficult for the people who want to shop, and the people who want to chat your ear off about nothing in particular.
I have realized that one word has been used to describe my collection more than any other word, and that word is CLEVER. My sister and I counted how many times we heard that word at one show and it was over 40 before we lost track and stopped tracking.
For a long time that word made me crazy, of all the words you could choose, why clever? Well this year after a 2 day show and who know how many times we heard the word clever, my sister finally shed some light on what she thought that words means in relationship to my jewelry collection. People are always surprised that the collection is created with recycled hardware, and clever is their way of sharing their surprise and delight for something they did not expect.
The word is growing on me. It makes people stop and look at my collection and in most cases buy something. It has also made me realize I am going to have to make some changes in the Additions collection marketing materials.
So in 2015 I am going to rebrand Additions so it focuses more on my target market. But rest assured, even though the word clever is used often to describe my collection I will not be using it in my branding :)
Has there been any word used to describe your work over and over?